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How to Compete Against Child Care Centers |
Visit the center and get copies of all written materials they distribute to parents: rate schedule, special services, description of benefits, etc.
Compare your program’s benefits with the center benefits. What does your program offer that the center does not?
Examples:
Smaller group size for more individual attention for each child
Home environment where children can play in familiar surroundings
Home-cooked, individually prepared meals
Healthier environment for children with less exposure to illness
Years of experience by a consistent caregiver
You may want to offer services that are not offered by a center: longer hours, infant care, special needs care, etc.
Promote your program using your benefits: finder’s fee, door hangers, business flyers. Talk to center director about ways you might be able to cooperate: back-up care, odd hour care, infant care, field trips, etc.
This handout was produced by Think Small (www.thinksmall.org).
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