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Introduction to Marketing — Workshop Evaluation |
by Tom Copeland
Instructions: Before the workshop begins, please take a moment to answer the questions below in the first column, by circling your answer. At the end of the workshop answer the same questions again in the second column.
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Answer before workshop begins |
Answer after workshop begins |
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True(T) |
False(F) |
Don’t Know (DK) |
True(T) |
False(F) |
Don’t Know (DK) |
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| 1) | Parents are more interested in the features than the benefits of your program. | T | F | DK | T | F | DK |
| 2) |
"I care for children 6 weeks to 6 years old" is a feature. |
T | F | DK | T | F | DK |
| 3) | "I offer activities that encourage children to be creative" is a benefit. | T | F | DK | T | F | DK |
| 4) | Providers who have been in business for more than 5 years always have more benefits than providers just starting out. | T | F | DK | T | F | DK |
| 5) | If a parent wants to enroll their child in your program, you should always agree. | T | F | DK | T | F | DK |
| 6) |
In general, parents will pay more money for high quality child care |
T | F | DK | T | F | DK |
| 7) |
Offering a finder's fee of $100 to current families is a mistake because they will think you are desperate |
T | F | DK | T | F | DK |
| 8) |
If another program charges less than your program, you need to reduce your rates to compete. |
T | F | DK | T | F | DK |
| 9) |
Once you enroll a child you don't have to promote your program to the parent. |
T | F | DK | T | F | DK |
| 10) |
All marketing costs are 100% tax deductible. |
T | F | DK | T | F | DK |
This handout was produced by Think Small (www.thinksmall.org).
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